Your privacy is important to us at Reading Trails LTD (“We” or “Us”). Our online privacy policy (the “Privacy Policy”) describes the types of information we gather from those persons visiting the Internet Web site, www.readingtrails.com (the “Site”) and how we use that information.

1. Introduction

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THIS SITE. IT GOVERNS YOUR USE OF THE SITE. IF YOU DO NOT AGREE TO THE TERMS OF THE PRIVACY POLICY STATED BELOW, YOU MAY NOT USE THE SITE. Your use of this Site constitutes your knowledge, understanding, and acceptance of the Privacy Policy, and your agreement to be bound by the Privacy Policy. The Privacy Policy is effective as of the date indicated at the top of this page (the “Effective Date”). Continued use of the Site by you after the Effective Date constitutes your acceptance of the Privacy Policy on and after the Effective Date. We may change, edit, modify, delete, revise, or update the Privacy Policy from time to time without notice, and your use of this Site after any changes, edits, modifications, deletions, revisions, or updates are posted to the Site constitutes your agreement to comply with the posted Privacy Policy. This Privacy Policy relates to the Reading Trails Terms of Use for the Site (the “Terms of Use”) and is incorporated into the Terms of Use by reference.

2. Personal Information

We collect several types of personal information about you based on your usage of the Site (as defined below, collectively referred to as “Personal Information”).

A. Non-Account Activity

A user account (your “User Account”) is required to use some features of the Site. You> can access the Site without a User Account and follow links to other websites without a User Account. When you are not logged into a User Account and using the Site, we may collect information about your actvities identified with your Internet Protocol address or other identifier.

B. Account-Related Activity

Other activities on the Site require a User Account. Specifically, creating Reading Trails™ threads and commenting on another user’s Reading Trails™ threads require you to have a User Account. When you are logged into a User Account and using the Site, Reading Trails may collect information about you and correlate that information with your User Account. You should note that you may have the option of automatically logging into your User Account upon visiting the Site.

C. Personally Identifying Information

We may ask for some Personal Information when you create a User Account that may personally identify you, including your name, a profile picture, your email address, a password, physical address, company name, profession, status as an author or as a professor, email address, or phone number (any of which may be referred to as “Personally Identifying Information”). You may add to, update, or correct your Personal Information associated with your User Account at any time by visiting your account profile page. You may control the information that is available to other users at any time by editing “Identification Settings” of your User Account.

D. Usage Information

We may record information about your usage of the Site, including, the order in which you view Reading Trails™ threads, books, intersections, or items in a trail, the times you visit or use the Site, communications on the Site with other users of the Site, the links you follow from the Site. While you are logged into your User Account, we may correlate any of your usage information with your User Account. Additionally, we may send emails to the email address associated with your User Account and may use tracking methods or devices to monitor and collect information about your usage of those emails.

3. Uses

We use your Personal Information to improve the quality and design of the Site and to create new features, promotions, functionality, and services by storing, tracking, analyzing, and processing your information. When you create a User Account on the Site, some information about your User Account and your activities related to your User Account and Submissions will be provided to other users of the site. This may include your account name (or username), the date you opened your account, the date you last logged into your account, your Reading Trails™ threads, any book selections, and your comments.

Your account name is displayed to other users when you engage in certain activity on the site, such as submitting comments or sending messages via the Site. Other Users can contact you through messages and comments. You may also choose to add Personal Information that will visible to other users. This may include a profile picture, your name, age, gender, or other Personally Identifying Information.

4. Sharing Personal Information Collected Online with Third Parties

Apart from the public display of such information that may be controlled by you, we will not share or disclose Personally Identifying Information to unrelated third parties.

We may share or disclose Personal Information related to your account, including information related to your Reading Trails™ threads, reviews, and other Submissions to third parties unrelated to us for the purpose of providing recommendations or reviews of books or item in trails. We may also engage in other activities that are covered under the our rights in Submissions, as defined in the Terms of Use.

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Additionally, in the following circumstances we may share or transfer Personal Information to unrelated third parties: (i) to comply with a legal requirement, judicial proceeding, court order, or legal process served on Reading Trails, (ii) to investigate a possible crime, such as fraud or identity theft; (iii) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of Reading Trails; or (iv) when we believe it is appropriate to do so to protect the rights, property, or safety of Reading Trails or other persons.

5. Use of Cookies/Pixel Tags

Cookies are pieces of information which websites transfer to your computer’s web browser for storage on your computer’s hard drive. We use cookies to measure activity on our Site, which allows us to improve navigation throughout our Site. In addition, cookies on the Site may contain information (such as an unique user ID), which tracks the pages of the Site you have visited. This information allows us to make updates to enhance your experience. Parts of the Site will not function if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to use every portion of our Site.

A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of our Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.

6. Children and Privacy

We are concerned about the safety of children when they use the Internet, and understands that children may not understand all the provisions of our Privacy Policy or make informed decisions about the choices that are made available to adult users of the Site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit. Our Site is not directed to children under the age of 18. Additionally, we will never request Personally Identifying Information from anyone whom we know to be under the age of 13 without verifiable parental consent. If we become aware that a user is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her Personally Identifying Information from our User Account files.

7. Security

The security of your Personal Information is important to us and Reading Trails is committed to handling your customer information carefully. We make reasonable efforts to follow generally accepted industry standards to protect your Personally Identifying Information when it is submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personally Identifying Information, we cannot guarantee its absolute security. IN NO EVENT WILL READING TRAILS OR ITS AFFILIATES OR ANY PARTY INVOLVED IN CREATING, PRODUCING OR DELIVERING THIS SITE BE LIABLE IN ANY MANNER WHATSOEVER FOR ANY INCIDENTAL, CONSEQUENTIAL, INDIRECT, SPECIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS, USE OR INABILITY TO USE THIS SITE, OR IN CONNECTION WITH ANY FAILURE OR PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS OR LINE OR SYSTEM FAILURE (INCLUDING LOSS PROFITS, LOSS OF BUSINESS OR DATA, BUSINESS INTERRUPTION, AND DAMAGES THAT RESULT FROM INACCURACY OF THE INFORMATION OR INCONVENIENCE, DELAY, OR LOSS OF THE USE OF THE SITE). THE FOREGOING LIMITATIONS APPLY WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT, TORT, NEGLIGENCE STRICT LIABILITY OR ANY OTHER BASIS, EVEN IF READING TRAILS OR ITS AFFILIATES OR ANY OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

8. Links to Other Websites

This Site may contain links to websites operated by other people or companies. Those websites may have their own privacy policy or no privacy policy at all. Reading Trails does not have any responsibility for those websites, and we provide the links solely for the convenience of our visitors.

9. Business Transfers

In the event that Reading Trails sells substantially all of its assets, or one of its units are acquired, Personally Identifying Information of visitors to the Site and aggregate information will likely be one of the transferred assets.

10. Changes to this Policy

Reading Trails reserves the right to update or modify this Policy, at any time and without prior notice, by posting the revised version of this Policy on our Site. You agree that any updated versions shall apply to all information already submitted to us.

11. Corrections/Information Removal/Opt-Out

If your name, e-mail or postal address, telephone number or other Personally Identifying Information changes, you may update, correct or omit the relevant information by making the change(s) by logging in with your registration information or by contacting us through the portion of the Site labeled “contact us.”

If you prefer not to receive marketing e-mails from Reading Trails, please let us know by (a) sending us an e-mail at privacy@readingtrails.com, (b) by following the unsubscribe instructions located at the end of any e-mail you receive from us. Please be sure to include in any e-mail or postal mail, your full name, e-mail address, postal address, and any message. Please note that such requests may take up to ten (10) days to become effective.

12. Contact Us

If you have questions regarding this Privacy Policy or the information collection and dissemination practices of this Site, please contact us at:

E-mail: privacy@readingtrails.com

Phone: 303-572-6500

Fax: 303-572-6540

Mail: Reading Trails LTD Intellectual Property Counsel

Denver IP Docketing

Greenberg Traurig, LLP

1200 17^th Street, Suite 2400

Denver, CO 80202